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Jun 28, 2025
Universities utilize VR tours on admissions websites.
To enhance the admissions experience and reach a global audience, universities are increasingly incorporating virtual reality (VR) tours on their admissions websites. These immersive, interactive experiences offer prospective students a realistic glimpse into campus life—bridging geographical gaps and helping applicants make informed decisions without the need to travel.
VR campus tours allow students and families to explore key facilities such as libraries, lecture halls, dormitories, research labs, student centers, and athletic complexes. Using 360-degree video and interactive hotspots, visitors can navigate the campus environment at their own pace, often guided by narrations or virtual hosts who provide context and highlight features. This level of immersion goes far beyond static images or video walkthroughs, offering a “being there” experience from the comfort of home.
This technology is especially valuable for international and out-of-state applicants, who may not be able to attend in-person tours due to cost, time, or visa constraints. VR tours level the playing field by offering equitable access to the campus preview process—allowing students from all backgrounds to evaluate whether a university feels like the right fit culturally, socially, and academically.
Main features
From a marketing standpoint, VR tours are a powerful recruitment tool. They make a strong first impression, differentiate the institution from competitors, and engage tech-savvy students who expect digital innovation. Many schools are investing in mobile-optimized VR, allowing users to explore the campus using smartphones and inexpensive VR headsets like Google Cardboard—making the experience both accessible and cost-effective.
Main facts
In conclusion, by adopting VR tours on admissions websites, universities are transforming the way they connect with prospective students.
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